A cross section of leading private companies building Web development tools.

Andromedia
CEO: Kent Godfrey
San Francisco, California
415/278-0700
www.andromedia.com
Founded: 1995
Employees: 20

Market/product Builds software for recording, managing, and reporting Web site activity. Product allows users to generate detailed graphical reports on the activity of a particualr Web site, Web page, content element, advertising banner, user profile, or visit profile. Aria World Wide Web Recording and Reporting System slated for release in November. Customers include Sun, Acclaim, Hollywood Online, Adobe, NewMedia Magazine, and Qualcomm (a beta customer). Competes with Net.Genesis and Interse.

Finance/strategy Expects profitability in 1997. Backed by SoftBank, Draper International, and Platinum Venture Partners. First round in March raised $1.2 million. Expects another round of funding of $3 or $4 million this October. Seeking additional strategic relationships. Strategic relationships with K2 Design and Vignette.